Beware the thief…

“Beware the thief in the street who would steal your purse, but more so beware the thief in your mind that would steal your promise.” ~Jim Rohn

About a year ago, I did an informal survey on a business networking site and asked the question – “What do you know now that you wish you’d known then?” There were the normal responses having to do with organizational issues, work/life balance, time management and capital issues. However, I was surprised to find the overwhelming number of responses that were related to “head” issues – confidence, focus, overcoming fear, and staying positive.

It makes me think of the old cartoons where the character would have a little devil on one shoulder telling him to do the bad thing and a little angel on the other shoulder urging him to do what’s right. Some days I feel like I have little distracting gremlins on my shoulder pulling me away from what I need to be doing. They’re especially persuasive every time I get ready to do something new or approach a new client prospect. Do you ever hear them too? They try to put thoughts in our head of how we’re too short. Or too tall. Or too old. Or too young. Or lacking the proper credentials. Or in over our heads. And on and on and on.

Ever heard the saying “You’re your own worst enemy”? Too often we are the architects of our own downfall. There is an old text that talks about taking our thoughts captive and renewing our mind. That’s a smart thing to do when you’re in business. There are hundreds, if not thousands, of messages every day giving us reasons why we’re “less than” the other guy but when those messages start to creep in, you need to take them captive. Filter through them. Sometimes they may, indeed, point out some area you need to improve upon. However, most of the time they’re just trash talk.

One of the best ways I’ve found to keep them in check is to renew my mind. I do that through a healthy dose of motivation. I read a lot of books, but lately I’ve been downloading mp3 books and rather than frittering away time just listening to the radio, I use my driving time for input from folks like the late Jim Rohn (my all time favorite) or Larry Winget (love his point blank style) or John Maxwell or the great Les Brown. There are plenty of them out there, but these are some of my favorites.

You’re not alone when those thoughts start rolling through your brain; it’s something we all have to deal with as was evidenced by feedback from small business people across the country. Just because they’re there, you don’t have to believe what they’re telling you. Take control of your thoughts and don’t let them steal your promise.

Biggest Challenges for Small Business

I read an article from the Huffington Post the other day about the current biggest challenges for small business. You can read the full article here. The comments from their “Small Business Board of Directors” were the focused on the following issues:

  • Malaise
  • Cash
  • Addressing Risk
  • Uncertainty
  • Customer Acquisition and Retention
  • Focus
  • Economic Perception
  • Getting up in the morning

I certainly don’t want to downplay the viewpoints of these successful and talented individuals. However, it seems to me that these issues are challenges every day in every economy for every small business person. There are always challenges to starting and operating a small business as with most worthwhile things in life. Despite the claims of some charletans, there are no magic bullets. Small business success is ALWAYS going to involve keeping an eye on the above list of issues.

I guess the core of what I’m trying to say is, don’t let the naysayers keep you from trying. There are always obstacles mixed in with the opportunities. Obstacles can be overcome.

Best wishes and happy entrepreneuring!

Frustration is the mother of invention

Are you frustrated about something? If so, if you can find a solution, you might just have a marketable idea.

I was on Facebook the other day with a friend from High School and she was telling me some exciting news about an article that had been written about her for a local business journal. Turns out, she has turned into an ace inventor.

Here in Oklahoma, we have very interesting weather – tornadoes, ice storms, hail storms, you name it, we’ve probably got it. My friend was living in an apartment complex where they didn’t offer covered parking. One year we had a significant amount of hail storms and she was bound and determined to not let her car get all dinged up. She came up with a solution that worked and then the light bulb came on. She began creating prototypes from her jury rigged solution and is now creating a catalog, seeking investors and taking it to market. She’s also come up with ideas for companion products during the process.

Frustration to solution to business owner.

I remember seeing a story about a gal who was frustrated by trying to get the dust ruffle back onto her king sized bed after cleaning it. She struggled to lift the mattress and slide the ruffle back into place. She got the kids involved and the ensuing story reminded me of a Three Stooges routine. She thought to herself, “There’s got to be a better way” and proceeded to create the Zip-a-ruffle that’s now sold on QVC.

Someone had to think up and create the Snuggie® and as silly as it may seem to some of us, it’s a million dollar product and there are a lot of folks that are a whole lot warmer for it.

Back to the original question – Are you frustrated about something? Instead of just being frustrated and going on, stop and take another look and see if you’re missing a solution. Chances are, if you’re frustrated, millions of other people are, too.

I’m a perpetual stargazer, are you?

When it’s darkest, men see the stars. ~Ralph Waldo Emerson

I received an email the other day from someone I didn’t know very well so I set out to get to know a little more about them. This person went from telling me about a marathon trip they’d just finished where they were looking at antique guitars and scoping out some business opportunities. Well, of course, that piqued my interest! When I asked about what type of business opportunities, it was like I’d flipped a switch. What started out as a pleasant conversation turned to a rant on how we’re headed to Hades in a hand basket and how we’re headed to a devastating global depression of apocalyptic levels. Trade all your money for gold and start excavating for a bunker in the back yard as soon as possible.

Wow.

I politely stated my opinion in return and quickly ended the conversation because it was apparent that they were just getting started and determined to “enlighten” me to their truth whereas I’m perfectly happy to agree to disagree.

I’m no Polly Anna. I know the statistics – high unemployment, record foreclosures continue, gas prices continue to climb, depressed wages, consumers struggling with high debt, and it goes on and on. However, I also see opportunity all around us.

Is the world changing? Yes. It changes all the time. Is our US economy changing? Absolutely. Again, it changes all the time. We seem to forget our history so easily. Things change; our economy is cyclical. It goes up and it goes down. Change can be scary for a lot of people. I find it exciting, but I can totally understand that most folks don’t.

Maybe it’s because I grew up “without”. I’ve lived the hard life and made it through just fine. I’ve been broke, so broke doesn’t scare me so much. I’ve lived in the muck and I know that when you’re there, down deep and up to your eyeballs in troubles, it’s hard to see anything but. And when you’re focused on the muck, hope seems far away. I want to encourage you to look up and see the stars. Even astronomers sometimes need a telescope, and even in the most difficult of times, there are opportunities.

Take a look around, change your focus…see that little twinkle?

You Pick You

I’ve been reading Seth Godin’s Poke the Box and love the section where he talks about picking yourself. He also talks about it a bit in his recent blog post: http://bit.ly/hGGNfX

I can SO relate. For years in my career, I waited to be picked. I thought, “Surely someone would realize just how awesome I am and will want to groom me for magnificent things!” Well, most of the time they realized how awesome I was about getting the work done and would load me up…with more (not so magnificent) work.

In essence, I wanted someone else to create my vocational fate. Many of us are raised to think that way – Just get a good job and work hard and eventually you’ll be recognized for your efforts. Unfortunately, it doesn’t always work that way, in fact, MOST of the time it doesn’t work that way.

I’m not anti-“job” by any means; not everyone is built to be self employed. However, I am anti-illusion. The days of complete job security are long gone. Let’s stop waiting to be the lucky stiff that gets picked out of the crowd and choose to pick ourselves. Your vocational destiny is yours to create and once you start seeing that, I think you’ll be surprised at the creativity and vision that you find in yourself.

The Value Proposition

A friend’s son is about to graduate from high school and we’ve been having a lot of conversations about vocation. Like a lot of people his age, the future is uncertain. School has never really been his thing; not for a lack of smarts, though. He’s smarter than he gives himself credit for. For whatever reason, he’s never been motivated to apply his good brain to achieve in the classroom.

He has also been the recipient of a lot of good intentions. Teachers and other leaders in his life that try to suggest what they think he might be good at. That’s not typically my methodology. As we’ve talked, I’ve mostly tried to listen but there is one key point I’ve tried to drive home – Quit thinking in terms of a “job,” but think about something that you love to do and see if there is a way to make it valuable in the marketplace.

Creating value around something you love will make your “work” day feel more like a play day. Every day.

Websites Made Easy

In today’s marketplace, it’s pretty much mandatory that a business has a website. Personally, I go to the web first before I ever think about pulling out my clunky old yellow pages and I can’t tell you how many times my patronage to a business has been influenced by whether or not they had a website.

Trying to choose a restaurant…is their menu online? What are the hours of that new clothing store downtown? What was that gardening class that I saw at the nursery?

Those kinds of questions can’t be answered by the phone book and I’m not likely to get in the car and drive over to find out. Sadly, I’m also the type that doesn’t like picking up the phone and having to call. Well, I might to find out a store’s hours, but if i was seeking more than just basic information, chances are that I won’t call.

If you’re like me, you’re not a web guru. And being a small business person, I don’t have a whole chunk of money allocated to web development. I also don’t have a lot of time to self-educate on the latest software or coding methods. I’ve done the chore of browsing through hundreds of templates but never quote find one that fits the bill. I always want to tweak something or change a color or a texture and then you start racking up fees for customization for ONE site. If you have more than one site, you have to go through the whole thing all over again. Refer back to the chunk of money comment. It goes quick, doesn’t it?!

So, what’s to be done?

I have been noticing that there are some wonderful (and affordable!) software tools that are specifically designed to make web design easy.

One tool I have personally used for this site is Artisteer. It is especially great for creating designs for WordPress. The software will make design suggestions and then you can go in and adjust the colors, layout and graphics. It’s very easy and intuitive to use. It is available for download and comes in two different versions based upon export options and some expanded graphics elements.

www.Artisteer.com - $49.95 – $129.95

If you’re looking for the added simplicity of wrapping design/hosting/domain registration into one tidy package, there are a couple of options available.

GoDaddy has their Website Tonight® tool. I’ve used this tool, too and it’s very easy to use. I especially like the ability to go in and make changes and publish to the web with one click. They offer a variety of templates that are virtually plug and play with you just inputting your own text and graphics. While there are several color options for each template, you are limited to those specific colors and layouts.

www.GoDaddy.com – Each plan includes hosting and ranges from $3.99 – $12.99 per month based on size needs and payment plans.

Another tool that looks really nifty is one at Yola that I read about in my latest Entrepreneur magazine. It looks to be quite similar to GoDaddy’s tool but they also offer a free version. Yes, you read that right, I said FREE! For the free version, you would have a subdomain of their site (for example: www.YourSiteName.YolaSite.com). They also have the option of having a custom design created for $349.

www.Yola.com – FREE to $49.95 per year. $349 for custom design.

Intuit also has a website template service. Like GoDaddy and Yola, you simply have to choose a template, plug in your information and click to publish with their hosting. They also offer a 30-day free trial if you want to test it out.

www.Intuit.com – $4.99 per month.

These are just a handful of tools in an ever increasing number of options. I’m personally hoping for a marriage between the design portion and the hosting/one click publishing portion and more of the functionality for those of us that market and sell products online – shopping carts, autoresponders, list management, affiliate management. But it’s getting closer and closer all the time. But for now, you just need to get out there and online. With tools like these, you can make that happen in a couple of hours with just a couple of clicks.

What are you waiting for??

Happy Entrepreneuring!

Katherine

Not a young Entrepreneur? So what?

I’ve been noticing a lot of articles about young entrepreneurs lately. I certainly don’t want to downplay their accomplishments; I only wish I’d had their gumption when I was 25 years younger. I certainly had the ideas; I just never had the courage to step out of my comfort zone.

However, I want to point out that while they are indeed courageous and talented and admirable, I’m just a whole lot more impressed when people who are older take the leap toward their dreams.

How much more courage does it take to leap off the entrepreneurial cliff when you have a family to support? With things like braces. And college tuition. And the garage or bedroom that their young entrepreneur child is working out of.

And a mortgage to cover?

And when your family and friends are much more likely to say whatareyaNUTS???

I find myself in awe of many mid-life start up entrepreneurs and this article is going to show you that you CAN follow your dreams, even if you’re 30, 40, 50 or beyond. To quote part of the title of a book from one of my favorite authors, Barbara Sher, It’s Only Too Late If You Don’t Start Now.

I’ve come up with some examples to prove it’s true.

Some of the following people are very famous names that you will most certainly recognize, some may not be known worldwide, but they are still very worthy of admiration.

Ray Kroc, Founder, McDonald’s Corporation
Went from being a milkshake machine salesman to a partner with the McDonald brothers at the age of 52. Six years later, Kroc was 58 and when the brothers wanted to limit the franchise of the restaurants, he bought out the McDonald brother’s stake in the restaurant chain.

Colonel Sanders, Founder Kentucky Fried Chicken
At the age of 40, Harland Sanders was running a service station and serving chicken dishes out of his living quarters. Later he moved to a motel with a restaurant that seated 142 people and worked as the chef. At the age of 65 Sanders used $105 from his first Social Security check to start the Kentucky Fried Chicken franchise.

Julia Child, Chef, Author and Television Personality
In 1951, at the age of 38, Child along with Simone Beck and Louisette Bertholle began to teach cooking to American women in Child’s Paris kitchen, calling their informal school L’Ecole des Trois Gourmandes (The School of the Three Food Lovers). The three worked on a cookbook together which was eventually published in 1961.

Ed Sullivan, Entertainment Writer and Television Host
At the age of 47, Ed Sullivan went from being a newspaper columnist to being the host of the weekly Sunday night TV variety show – Toast of the Town – which later became The Ed Sullivan Show.

Jo Fuchs Luscombe, Former Connecticut State Representative
After spending most of her life as a stay at home mom, Jo entered the world of politics. At age 48, she ran for and won a seat in the state of Connecticut’s House of Representatives. After eight years in the seat, she became the Republican Minority Whip.

Mary Orlando, Owner, Mary Stuart House
At the age of 62, Mary purchased the historic home she had lived in as a child and turned it into a successful bed and breakfast.

Jean Karotkin, Photographer and Author
Jean had never taken a professional photograph before but as a breast cancer survivor she, at the age of 46, had a vision and dream for photographs of other survivors, showing their strength and beauty. Five years later, she had not only pulled her dream into reality, but was exhibiting her work at the Houston Center for Photography and was featured in top magazines like Oprah and Rosie.

Rainelle Burton, Author
At fifty-two, after working twenty years at Michigan Blue Cross and dealing with dyslexia, homelessness and depression, Rainelle Burton published a critically-acclaimed first novel.

 Jim Minick, Owner, Home Care Georgia
At age 51, Jim was fearful of being laid off. So he started an elder-care business in 2003 that helps people with daily tasks at home, such as getting dressed.

Poppy Bridger, Owner Anaheim Test Labs
Poppy worked as a PhD chemist for 45 years and retired at the age of 69. On her 72nd birthday, she was offered an opportunity to buy the lab she had worked at. She took her savings and went back to work.

Sylvia Lieberman, Creator of Archibald Mouse Books
Sylvia wrote a children’s story as part of a course in Writing for the Juvenile Reader. The instructor recognized her talent and urged her to seek publishing. However, it wasn’t until she was a grandmother that Sylvia’s book was published and appearing on bookstore shelves.

Happy Entrepreneuring!

Katherine

I Could Do Anything…

I Could Do Anything If I Only Knew What It Was: How to Discover What You Really Want and How to Get It
By Barbara Sher

Are you one of those people that were born knowing what they wanted to be when they grew up? No? Me, either. I spent years taking aptitude tests, personality tests, skills assessments and everything else I could find to try and help figure it out. I kept waiting, hoping that I’d come across the perfect assessment tool and suddenly the clouds would part, a ray of sunlight would burst through illuminating the answer and a heavenly choir would rise with the appropriate soundtrack. That never happened either.

So, I kept searching. I attended seminars. I tried on jobs. I read books.

And years went by. Still I was no closer to having an answer to the question of which direction I should point my vocational ship.

One day I was in a bookstore, perusing the shelves for the latest in career soul searching material when I saw a title that created a mini version of my desired moment of illumination. “I Could Do Anything If I Only Knew What It Was: How to Discover What You Really Want and How to Get It.” I thought “EXACTLY!!”

I snatched it off the shelf, raced home and started reading. The epiphany continued. At first I skimmed through the reading and skipped over the exercises. Then I went back and actually did the work. This book did more for me to help me discover my direction than any other book I’ve read.

Having said that, it wasn’t the perfect tool. Yes, it pointed me in the right direction but it took a bit more refining to fine tune things. But just having a direction was incredibly freeing! I’m very much a planner and it didn’t do a lot to help me in that area. However, that’s also part of what spurred me to start this website. There are lots of folks out there who want to help you figure out our dreams – this one was the best fit for me. There are also lots of folks who want to be your cheerleader along the way while you make it happen. There aren’t a whole lot of folks out there who will help you plot a path from choosing a direction to making it happen so I wanted to help fill the gap.

Anyhoo, if you’re still searching and unsure of the direction you want to go in when you grow up, (although I’m not sure if I ever really want to grow up) this book may be a good fit for you, too.

Happy entrepreneuring!

Katherine

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